A CLEAR, STEP-BY-STEP SYSTEM FOR WRITING A BUSINESS PLAN THAT WILL ATTRACT THE FINANCING YOU NEEDJoseph R. Mancuso offers key guidelines and valuable tips on how to gear your business plan to the people who control the cash. Featuring the original business plans from three highly successful businesses, plans that raised millions in upfront financing,How to Write a Winning Business Planalso reveals:* What financiers look for in a plan* Nine questions that every plan must answer* How to prospect for financial sources* How to romance the money men* How to locate hidden sources of capital* How to handle objections* How to gain a commitment* And much moreComplete with handy checklists and key financial forms, this book is your launch pad for a thriving business venture.

CONTENTS:

INTRODUCTION

 1  THE PERFECT BUSINESS PLAN

 2  ROMANCING THE MONEY MEN

 3  HOW TO WRIT AN 11

 4  WHAT IS A BUSINESS PLAN?

 5  HOW A BUSINESS PLAN IS READ

 6  WRITING A BUSINESS PLAN

 7  THE ENTREPRENEUR’S LIFE CYCLE

 8  CAPITAL: WHERE IT IS AND HOW TO GET IT

 9  FACTS ABOUT SMALL BUSINESS AND THE U.S. SMALL BUSINESS ADMINISTRATION

APPENDIXES

 A  CHECKLIST FOR STARTING A SUCCESFUL BUSINESS

 B  INFORMATION QUESTIONAIRE

 C  SUGGESTED OUTLINE OF A BUSINESS PLAN

 D  SAMPLE BUSINESS PLANS

 E  SAMPLE PARTNERSHIP AGREEMENT AND CORPORATE CHECKLIST

 F  BLANK FORMS FOR PROJECTION OF FINANCIAL STATEMENTS

 G  ACTUAL BUSINESS PLANS

 H  SOURCES OF HELP FOR ENTREPRENEURS

 I  GLOSSARY

AFTERWORD

INDEX

AUTHOR: JOSEPH R. MANCUSO

PUBLISHER: A FIRESIDE BOOK BY SIMION & SCHUSTER, NEW YORK, NY

PRINTED IN USA

YEAR PUBLISHED:  1992

EDITION: 2ND EDITION

LANGUAGE: ENGLISH

FORMAT: TRADE PAPERBACK

DUST JACKET: NO

PAGES: 344 PAGES

DIMENSIONS: 9.1 INCHES X 6.9 INCHES X .7 INCHES

WEIGHT: 1.4 LBS

ISBN-10: 0-671-76358-X

ISBN-13: 9780671763589

SUBJECTS/TOPIC: BUSINESS WRITING SKILLS

AGE LEVEL: ADULT, TRADE