"This book affords a detailed examination of the ways in which the world is evolving in the 21st century...
Summing Up: Recommended." -
CHOICE Magazine
"...[T]houghtfully outlines the new, "sticky" method of marketing, explaining why "customer engagement" reigns supreme. [Leboff] lays out the ABCs of "sticky marketing," including helpful summaries at the conclusions of each chapter.
getAbstract recommends that all marketers give this a thorough read and refer to it often."
-getAbstract
From Amazon reviewers:
"… provided some new and interesting points..
a worthwhile read." -
Jessica Cave