What catastrophes have in common -- and how to keep them from happening to you!

Introducing M3: the first systematic approach to

• Managing mistakes so they don't lead to disaster
• Building systems that prevent 'failure chains' from spiraling out of control
• Avoiding failures in preparation, strategy, execution, and culture
• Reducing the impact and cost of the mistakes you do make

Every business disaster has one thing in common: the people in charge never saw it coming. The warnings were there. They didn't have to wreck their companies and their careers. But they let it happen. This book can keep it from happening to you.

You will make mistakes. If you don't, you're not taking enough risk. But you can make fewer of them. You can catch them early. Keep them cheap. Learn from them. Whether you're in a global enterprise or a garage startup, Robert Mittelstaedt shows how. His techniques apply to everything from culture to strategy, customer safety to market share. They won't just help you avoid catastrophe: they'll help you improve profitability and business value, too.

Stay on track. Stay off the front page of The Wall Street Journal. Read this book.