Review
'If you want tips for the top, these books are for you - just follow the chapters through from strategic thinking to the psychology of success. Inspirational stuff.' Independent
From the Publisher
As one of Britain's best-loved brands, Virgin is synonymous with enterprise and business know-how. This series of inspiring and practical business guides has been created with the help of Warwick Business School, one of the world's leading teaching and research institutions in the field of business and management. Warwick's Centre for Small and Medium Sized Enterprises has internationally acclaimed expertise in the subject of entrepreneurship, gained by working closely with start-up and growth-seeking companies, focusing on their practical needs.
From the Author
A successful entrepreneur, Amanda Barry ran her own award-winning PR consultancy, Amanda Barry Communications (ABC), for ten years, managing successful campaigns for national and international names. ABC won the prestigious PR Week "Best Small Consultancy" Award in 1997, and, in 1999, became only the seventh PR consultancy in the UK to achieve the Public Realtions Consultants Association's (PRCA) quality assessment management standard.
About the Author
Amanda Barry ran her own award-winning PR consultancy, Amanda Barry Communications (ABC), for ten years, managing successful campaigns for national and international names such as Motorola, Lloyds TSB, Mobil Oil, Tourism Whistler and Future Publishing. ABC won the prestigious PR Week 'Best Small Consultancy' Award in 1997 and, in 1999, became only the seventh PR consultancy in the UK to achieve the Public Relations Consultants Association's (PRCA) quality assessment management standard.