The chapters are "A Legend Takes Off," "Basics Gone Nuts", "Doing the Extra Special Exceptionally Well", and "The Legend Lives On."[3] The first describes the company's beginning. The second describes Southwest's management philosophy, known as "NUTS".[2] The third describes the Corporate Culture and putting the interests of employees ahead of those of customers, and the fourth is about the management style from the executives.[4] Each chapter has a "Success in a Nutshell" section summarizing what Bellinda Wise of Nassau Community College describes as "the eccentric elements of Southwest's corporate culture."[5] Wise adds that the Freiburgs "emphasize" the "caring character of the company" "to the point of sounding corny."[5]

 

Reception